Real Madrid extends global sports brand sponsorship deal for over 100 million euros annually.

Real Madrid, the Spanish football club, has extended its global sports brand sponsorship deal with a value of over €100 million per year. The deal was signed by both parties and is set to run until the end of June 2025.

The new agreement will see Real Madrid continue to be sponsored by Nike, one of the world's leading sportswear companies. The partnership between the two companies began in 2016, and since then, it has helped to promote the brand globally.

Under the terms of the new deal, Real Madrid will receive €75 million per year from Nike, which will be used to invest in the club's training facilities and player development programs. In addition, the club will also receive €25 million per year as part of the sponsorship deal, which will be used to support community initiatives and charitable causes.

The extension of the deal marks another important milestone in the relationship between Real Madrid and Nike. The company has been a major sponsor of the club for many years, and this latest agreement shows that they still see great potential in working together.

The agreement also highlights the importance of partnerships in the sports industry. By partnering with companies like Nike, Real Madrid is able to reach a wider audience and generate more revenue. This, in turn, helps to ensure the club's continued success on the pitch and off.

Overall, the extension of the Real Madrid global sports brand sponsorship deal is a positive development for both the club and their partners. It demonstrates the power of strong relationships and how they can lead to long-term success.